Where contemporary art, the art of watchmaking, and the craft industry meet
The Time Art Gallery is a space for exchange, satisfying the desire to make the links between Greubel Forsey watchmaking work and the art world clear and tangible— a place for exchange between plastic arts and the art of time.
It is an art gallery which can be fixed or nomadic, periodically appearing for exhibitions, fairs or events, and with Greubel Forsey attending where possible. The gallery is the product of a thought process around the meeting points between contemporary art and the art of watchmaking.
This connection relates to the idea of creation developed by Robert Greubel and Stephen Forsey, who, like many creators, share the primordial idea that, in all fields of activity, constantly seeking knowledge leads to creativity and generates advancements.
Highlighting the art which emanates from Greubel Forsey timepieces
The Time Art Gallery's main objective is highlighting the art which emanates from Greubel Forsey timepieces, the full extent of which is shown by, among others, the Art Piece collection, which contains new collaborations with contemporary artists.
To achieve this, it invests in spaces with a strong "contemporary art" identity, to allow a public who may not otherwise have access to the world of watchmaking arts to discover Greubel Forsey's creations.
Promoting high watchmaking enthusiasts meeting artists
It is a dual-purpose commercial platform with a space to present and potentially acquire Greubel Forsey timepieces, as well as providing the artists invited with a space to sell their work.
The Time Art Gallery is a space for exchange, visits and encounters. Its goal is to create fruitful discussions between exceptional works. The Gallery is opening the door to new creative areas, like a sociable hall of mirrors in which every piece reveals itself through its connection to others.